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SPRITE
Seedhi baat, no bakwaas
To change the tagline for successful brand is to walk the razor’s edge. There are many stakeholders and thousands of crores of business at stake. Get it wrong and the implications can be disastrous. But get it right, you send it on the next trajectory of success. ‘Seedhi baat, no bakwaas’ passed the test with flying colours.
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Within a short span of time, it entered the popular lingo. Radio anchors were using it, a TV series was launched with the title and business-wise, it became India’s largest selling clear drink.
"Seedhi Baat, No Bakwaas
has made Sprite India's
largest selling soft drink brand
in the clear lime segment."
-Srinivas Murthy. GM, Coca-Cola India.
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