Samsung is a dynamic technological innovator. It invests billions into research and creates seminal tech products. But an overload of tech when it comes to marketing, is a trap. Tech talk lazily applied to consumer electronics just makes a smorgasbord of jargon that often leaves people cold and indifferent. The trick, as in this case, is to give the tech a relatable human face.

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​Curved TV, an innovation by Samsung, mimics the curvature of the human eye to give the most life-like picture. But limiting the marketing to curvature angles and ppis is doing the product a disservice. So to bring this fact alive, we follow the story of children who live in the desert and have never seen the sea.

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